Over the past decade people have been more conscious of health and what they put into their bodies. The emergence of 24 hour gyms, radical diets and fitness fads has boomed and is continuing to grow. It’s not just about what people put into their bodies though, these days’ people are watching what they put on their bodies. Studies and technology have allowed us to get scientific insight into what we have long suspected – some chemicals and compounds used in popular body washes and shampoos are carcinogens or harmful to the skin, hair and body.
Now at an accelerating pace, once completely chemically based companies now are using more natural based ingredients. Health regulating bodies are also becoming more critical and selective over what is and isn’t allowed. This combined with the growing health conscience of the public is causing start-ups such as men’s natural shampoo company Young Jackson to break into the market. These companies are experiencing huge success, with the male natural skin and haircare market rapidly growing in countries such as Australia, New Zealand and the USA.
Whist this market is growing, there still are some criticisms. Traditionally, natural based products are inferior in their final product. This once was true, and still is for many products on the market, but with advances in chemical engineering and technology natural ingredients are fast catching up and exceeding those which are chemical based.
The biggest advantage though is still the most obvious – the associated health benefits. Many companies also are environmentally conscious and responsible and even run initiatives with charities to give profits back to much deserved causes.
It’s clear that the future holds a much healthier and socially responsible beauty product market. This is a win-win situation for anyone whom is involved